Media Engagement Tools - ASH's Project Sunset

Breaking News:

New Report: Making Tobacco Industry Elimination Inevitable Guidance for Introducing the Tobacco-Free Generation Policy More than half of Americans support ending tobacco sales

Endgame Training Course

Resources and tools to help your organization bolster their media planning, outreach, and engagement in support of ending the tobacco epidemic.

Report: Making Tobacco Industry Elimination Inevitable: Communications Strategies to Reach the Tobacco Endgame

Guide for Reporters to Cover Tobacco Endgame Policies>

Media Planning and Resources

public speaking

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pressrelease

lettertoeditor

oped

Paid, Earned, Shared, and Owned (PESO) Media Planning Training

PESO Model PowerPoint Slides

PESO (Paid, Earned, Shared, Owned) Model Resource Sheet

PESO Model – Resource Sheet

Sample Letters to the Editor

How to Write a Letter of Support

PowerPoint Slides: Bolstering Media Outreach

Request a Training on Becoming a Spokesperson

Endgame Talking Points to Use with Media

2nd U.S. Tobacco Endgame Summit

August 25, 2025

Action on Smoking and Health (ASH) is hosting the 2nd U.S. Tobacco Endgame Summit in Chicago, Illinois. This all-day event is an ancillary meeting with the National Conference on Tobacco or Health (NCTOH), which is August 26 – 28, 2025 at the same hotel.