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Guidance for Introducing the Tobacco-Free Generation Policy More than half of Americans support ending tobacco sales Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

Endgame Training Course

Project Sunset

Leading the world to a tobacco-free future rooted in justice, equity, and collective wellbeing.

Project Sunset

A world where no one has to die from tobacco

Our Mission

Permanently remove commercial tobacco products from the market

"Tobacco is deeply harmful to human health and there can be no doubt that the production and marketing of tobacco is irreconcilable with the human right to health"

The Danish Institute For Human Rights

What is the tobacco endgame?

It has a deadline/due date. It will vary, but it is not “someday”

Operationalizes ASH’s vision to end the death and disease caused by tobacco

Addresses tobacco as a systems issue, rather than a behavioral issue

It is not simply pressing harder on demand reduction

Shifts focus of policy from demand to product/supply, and from the victim to the perpetrator

2nd U.S. Tobacco Endgame Summit

August 25, 2025

Action on Smoking and Health (ASH) is hosting the 2nd U.S. Tobacco Endgame Summit in Chicago, Illinois. This all-day event is an ancillary meeting with the National Conference on Tobacco or Health (NCTOH), which is August 26 – 28, 2025 at the same hotel.